Taking your freelance translation business online is a smart move for a variety of reasons; greater exposure, a place to display your portfolio, build customer confidence and make valuable professional connections to name just a few.
Using the Internet has become such an integral part of doing business now that when you go online to find information about a topic, it is easy to overlook the multitude of factors at work to make your visit to the website possible.
Many of these factors will have to be considered if you want to have a successful Internet business that meets your expectations. Here are a few points to keep in mind:
Choose a domain name that is easy to remember and reflects your specialization. You are one freelance translator among thousands of freelance translators – you have to find a feature of your freelance translation services that makes you stand out from the crowd.
A reliable web hosting company is crucial. There are hundreds of horror stories about web hosting companies that do not have competent technical support required to keep a website online and accessible to visitors.
An easy to navigate web design is essential to retain visitors. Whether you design the site yourself or hire a professional, design your site with accessibility features that visitors prefer; make sure the text is easy to read and that your entire menu of links work.
Educate your visitors. The value of translation may be clear to you as a freelancer, but that is not the case with all of your visitors. Even when a real need for translation services, you still have to make the case of why and how you are best for the job.